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Creative
Explorations: New approaches to identities and audiences
David Gauntlett
Published by Routledge, 2007
Shortlisted
for the 2007 Times Higher award,
'Young Academic Author of the Year' |
How
do you picture identity? What happens when you ask individuals to
make visual representations of their own identities, influences,
and relationships?
Drawing upon an
array of disciplines from neuroscience to philosophy, and art to social theory,
David Gauntlett explores the ways in which researchers can embrace people's everyday
creativity in order to understand social experience.
Seeking an alternative
to traditional interviews and focus groups, he outlines studies in which people
have been asked to make visual things - such as video, collage, and drawing -
and then interpret them. This leads to an innovative project in which Gauntlett
asked people to build metaphorical models of their identities in Lego. This creative
reflective method provides insights into how individuals present themselves, understand
their own life story, and connect with the social world.
Creative Explorations
is a lively, readable and original discussion of identities, media influences,
and creativity, which will be of interest to both students and academics.
These two videos offer an introduction to the work discussed in the book:
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| Representing Identities, part 1: Method |
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| A short introduction to creative visual research where we ask people to make things as part of the process; with particular focus on the Lego identity study. |
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| [5 min 41 sec]. |
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- You can also read an extract
from the conclusion.
- For more on this
approach, see the ArtLab website.

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