This site includes some items related to media effects - the idea that people might imitate behaviour they have seen in the mass media: Ten things wrong with the media 'effects' model Article by David Gauntlett. First published 1998, revised 2001, 2005. Moving Experiences, 2nd edition: Media effects and beyond Book. Introduction available online. First published 1995, second edition 2005. There are also a range of resources about media influences - less simplistic ideas about the ways in which popular media might play a role in the shaping of identities: ArtLab website, about new creative methods for exploring identities and influences. Media, Gender and Identity: An Introduction Book. Various articles and interviews available online. Older identity page with a number of resources. Older role models page with a number of resources. Older Anthony Giddens pages, also useful for thinking about media and identities.